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Children and Fast-Food TV Ads
Pre-school age children who are exposed to child-targeted fast-food advertising on television are considerably more likely to consume fast-food products, according to a recent Dartmouth-led study published in the journal Public Health Nutrition. According to the Federal Trade Commission, the greatest exposure to food advertising in the US for children aged 2-11 years comes from fast-food restaurant chains. In 2009, the fast-food industry spent more than $580 million on child-targeted marketing, with television being the predominant medium. Since this behavior is linked to larger intakes of calories, fat and sugar, fast-food consumption serves as an important risk factor for obesity and other health problems.